WE ARE THE COLLECTIVE FOR GOOD.
Bringing together buyers and sellers of digital media to help worthy causes.
ABOUT THE
COLLECTIVE FOR GOOD
The Collective for Good is a non-profit organization that was born out of the 2011 iMedia Agency Summit in Scottsdale. Late one evening two half-in-the-bag agency execs got into a discussion about saving the world. The idea they came up with was simple: "let's bring together buyers and sellers of digital media to raise awareness for a different charitable organization each year." The idea proved compelling and six months into our first season the Collective has defined strategy, messaging, creative and secured over 40 million impressions from a few of digital marketing's leading advertising companies to benefit Children of Domestic Violence. To learn more visit Season 1...
Founding Members:











SEASON 1
In Season One the Collective for Good teamed up with the Children of Domestic Violence Foundation (www.cdv.org) to help raise awareness, asking all those moved to Learn, Share, Take a Pledge and Engage by spreading the word and telling their stories. A number of agencies, media and ad-tech companies banded together to concept, design, produce and deliver a campaign in which the results thus far have been nothing short of inspiring:
  • 121% Increase in site traffic
  • 377% Increase in pledges
  • 54% Increase in change a life program engagement
  • 150% Increase in change a life program registration completions
FUTURE SEASONS

Share with us your thoughts on our future. Let us know which charities you would like to see us work with. In short, we need your feedback, and lots of it. Season two we fully expect will surpass all expectation with your help. 
GOT IDEAS? PLEASE SHARE THEM!
HOW TO HELP

Digital Agencies: Send us a Message