WE ARE THE COLLECTIVE FOR GOOD.
Bringing together buyers and sellers of digital media to help worthy causes.
COLLECTIVE FOR GOOD
The Collective for Good is a non-profit organization that was born out of
the 2011 iMedia Agency Summit in Scottsdale. Late one evening two half-in-the-bag agency execs got into a discussion about saving the world. The
idea they came up with was simple: "let's bring together buyers and sellers
of digital media to raise awareness for a different charitable organization
The idea proved compelling and six months into our first season the
Collective has defined strategy, messaging, creative and secured over 40
million impressions from a few of digital marketing's leading advertising
companies to benefit Children of Domestic Violence. To learn more visit Season 1...
In Season One the Collective for Good teamed up with the Children of
Domestic Violence Foundation (www.cdv.org) to help raise awareness,
asking all those moved to Learn, Share, Take a Pledge and Engage by
spreading the word and telling their stories.
A number of agencies, media and ad-tech companies banded together to
concept, design, produce and deliver a campaign in which the results thus
far have been nothing short of inspiring:
- 121% Increase in site traffic
- 377% Increase in pledges
- 54% Increase in change a life program engagement
- 150% Increase in change a life program registration completions
Share with us your thoughts on our future. Let us know which charities you
would like to see us work with. In short, we need your feedback, and lots of
it. Season two we fully expect will surpass all expectation with your help.
HOW TO HELP
Digital Agencies: Send us a Message